A I Y U.
Aiyu jelly is made naturally from Aiyu seeds. By washing the seeds in mineral water and leave it to rest, due to the high fruit pectin in Aiyu, the juice naturally solidifies into jelly. It is a traditional and popular dessert in Taiwan because of its healthy properties and fun making process.
The aim is to encourage "Aiyu making" a game for kids and parents to spend time together creating healthy Aiyu jellies. So the branding theme is fresh, fun and organic.